Ally Invest Review – Affordable Online Stock Trading Platform

Joseph Meyer
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About Ally Invest

Ally Invest is a top online brokerage for many reasons. They offer affordable online stock trading, up-to-date research reports, and teaching videos to help learn the basics of the stock market. They also offer unique financing options to those who may not have the money to buy the stock up front.

However, if you are into doing a lot of trading and want to be on top of the market at all times, Ally Invest also has a research tab for you to do exactly that. Many companies can charge enormous fees if you have more than two or three trades a month, and make you pay for research.

Ally Invest Self-Directed Investing

Ally Invest is a unique firm and definitely one of the best brokerages for self-directed traders looking for solid value for their dollar. It’s certainly not the cheapest broker out there but it does offer significantly better value than some of its competitors. When you look at the broker’s commission structure and its trading technologies, you will find further evidence that goes to show why it’s a standout in the industry.

We’re going to look at some of the things that make Ally Invest one of the best trading experiences you can find online. Then, as you begin to trade online with Ally Invest, we’ll show you some of the key steps that you can use to execute a trade online.

Ally Invest Self-Directed Investing Trading Tools

Ally Invest is the online brokerage arm of Ally Bank, and they offer a self-directed investing account called a cash and margin account. This special type of brokerage account is designed with retirement accounts and retirement investors in mind. Therefore, it is a better option for investors planning on saving for retirement over trading on a regular basis.

The ideal assets for this type of account are investments like stocks, bonds, mutual funds, and ETFs. The money can be used to purchase stocks, bonds, and other securities that are held by the brokerage firm in a custodial account.

What most people don’t realize is that Ally Invest accounts can be used for a lot more than just investing. For example, if you have stocks on loan to you for purposes of short selling, that is something you can hold in this type of account as well. While the fees for a cash and margin account aren’t exactly cheap, they are definitely competitive and much lower than most traditional stockbrokers. So if you’re a long-term investor, then Ally Invest is a great way to grow your retirement savings or build your portfolio.

Streaming Charts

When streaming charts first appeared on Ally Invest they were made available on their mobile platform only.

Mobile-based streaming charts are easy to use, making them perfect for beginners. The charts load instantly and are always up to date. You don’t have to keep refreshing the page to stay current.

The charts feature daily, weekly, and monthly outlooks for stocks and markets. If you’re planning on making an investment using a longer-term outlook, streaming charts are the way to go.


One of the key features that separates Ally Invest from other online brokers is its Intelligent Portfolios function. This feature walks you step-by-step through the process of building a portfolio from scratch based on your goals. It asks you questions to help understand your risk tolerance, and it dynamically balances assets based on your answers.

If you want to explore other options, you can always go back to the home page and start again. When you’re done with a portfolio, you can add it to your watchlist, to your favorites, or share it with others.

Other brokerages may have more robust software, but for the price Ally Invest charges, you’re getting a lot of value. You can personalize the platform according to your preferences using the Alerts and Setup feature.

Want to be notified of a margin call before it hits? You can do that. Want to be alerted when your funds are close to being exhausted? You can do that, too. And if you’re a high-volume investor, you can even set a daily limit to your stock transactions using the Order Management tool.

Once you’re ready to place an order, you’ll need to open an order ticket. This is pretty straightforward, and it’s similar to other brokerages’ order tickets.

Research and Market Data

Research is an essential part of online stock trading. With the growing stock market being a very lucrative industry, but also extremely volatile, any investor needs to be able to perform his or her own thorough research on any stock before making a trade. The more you research, the better your chances of performing well in the stock market are.

Before making his or her first trade, an investor should look up information about the company that he or she wants to invest with. This can be obtained from a number of online sources, and the levels of this information vary, but it can include data such as the company’s quarterly earnings, year over year growth (compared to the industry and the economy as a whole), dividend payout history (if applicable), as well as the company’s most valuable assets.

You should also keep up to date with general trends in the market. How are the stock prices of certain sectors doing? What is the overall economy doing? Are there any political issues that could change the laws regulating the stock market?

TradeKing, the company that Ally Invest is a part of, provides a service called MarketPro. This tool lets investors check up on market trends and general information that can help them make their trades.

Probability Calculator

Profit/Loss Graph

If you sign up for a free account with Ally Invest, you can use their stock simulator to walk through various situations and understand potential gains and losses on stocks and ETFs that you buy and sell. This is a great way to learn how the whole process works.

You can also research companies and find a list of stocks that are the most frequently bought and sold by their users. You can even review the performance of the stocks or ETFs before you buy them.

Ally Invest is also a favorite among do-it-yourself investors because many of them are independent investors. They want to keep control of their financial decisions, and do not want to give it up to an advisory service. However, some of these investors are not comfortable making their own decisions and investing their own money. Through Ally Invest, they can make those decisions and simulate the process, until they are comfortable enough to trade their own money.

Options Chains

An option chain is a list of all the exchange-listed options (both calls and puts) that is organized by strike price (the price at which the options can be exercised). In our very own market center –¢– JSE Direct, you are able to enter any strike price to view the options that are trading at that strike price.

Ally Invest Forex and Futures

As an experienced online investor and having tried multiple online brokerages, my conclusion is that Ally Invest is at the top of the list. It’s a brokerage that stands out from other discount brokers offering very aggressive pricing.

What I like the most is its excellent trading platform, full of features and trading tools. Also, the research capabilities allow you to do your own homework and place well informed trades.

No other discount brokerage offers a discounted pricing structure like Ally Invest. Offering free trades is just one of the perks offered by the company, which is a trading power house despite its size. And it is just that, a powerhouse online discount broker.

The research and news tools along with the trading platform is second to none. It allows option trading with ease, with a wealth of options trades features to choose from.

You can trade just about anything from stocks, bonds, forex, options, futures, commodities, and even bitcoin. If you have a desire to become an entrepreneur and build your own financial asset empire, this is the one brokerage you need to look at.

Forex and Futures customer service

The most trustworthy and professional forex and futures brokers offer customer support via phone, email, and chat.

You can contact their representatives 24/5 at the customer support service numbers above.

Forex and Futures minimum initial investment

Because it is so much smaller than a stock, futures are much more liquid than stocks. They are highly traded, and they are used as a vehicle for speculation. It is difficult for an individual investor to buy a futures contract, but it is not impossible, and there are marketplaces where anyone can buy and sell futures.

There are a number of ways that an investor can engage in futures trading. They can trade through a broker like everyone else who trades in the futures market. They can trade through an established futures trading floor. They can even trade directly with an individual who allows an individual to trade directly with them.

There are two main reasons that someone would want to trade futures. First, some people want speculative exposure to different markets without the volatility of a long position. If a stock that they hold takes a big hit, they may be reluctant to sell because their stock has lost a lot of value. This could have a negative effect on their mental state. In the meantime, they might be able to do some day trading in their stock to try to earn some income and limit the pain of losing money. At the same time, however, they would not want to face the volatility of being long the stock. Futures can provide the opportunity to be long the stock without having to get worried by a short-term, temporary situation.

Forex and Futures Mobile App

Mobile apps have become increasingly popular in recent times because of the money making possibilities that arise in the 21st century. That’s why traders and investors were excited to learn about the Forex and Futures app development service provided by Ally Invest.

The service is designed to fit your lifestyle and allows you to enjoy the freedom of doing your daily trades from the convenience of your mobile phone.

Forex and futures trading have never been more accessible than they are today. The first step is to log on to your online trading account, and then navigate the app store of your mobile device to locate the app for Ally Invest. Once you download the app, you’re ready to start trading.

As a member of Ally Invest, you’re eligible to receive all of the services that accompany their accounts, including trades placed from your mobile app as well as market research and stock recommendations.

Forex and Futures Tools

The tools section of the platform offers a vast array of indicators and charting tools, including some basic technical tools and the capability to build your own indicators. Further advanced tools allow up and down ticks and the ability to set trailing stops for entry and exit points for trades.

For people who are a bit more advanced in their trading, there are a number of Forex and Futures tools, including the ability to use a scanner to find potentially lucrative setups based on price or technical indicators such as Relative Strength, Bollinger Bands, and more.

The educational section offers a variety of books, articles, and training videos covering a wide range of topics, from basic trading skills to advanced charting methods and analysis. There are also links to videos recorded by some of the broker’s most successful traders.

Forex and Futures Practice Account

ForexTrader Web

One of the best ways to improve your forex trading is to consistently check out the forex trading webinars. These webinars are a great source of information and learning from some of the best experts in the business.

These webinars are either free or cheap, so you don’t have to worry about wasting money. They can give you the added boost you need to improve your skills and help you maximize your gains when it comes to day trading forex.There are a lot of forex trading webinars out there so they can be a bit overwhelming. How do you know which one is worthwhile and which one is not? In this review we will look at 3 free webinars from 3 very well known forex trading experts.

Forex Premium Charting

Ally Invest Managed Portfolios

Many of us are familiar with the idea of investing in the stock market. It’s been made possible for everyone thanks to online stock brokers such as Ally Invest. Instead of trading foreign currency or cattle, Ally investors can trade in the huge market that is the globe. And, unlike the marketplaces of the past, this one is completely open.

Ally Invest is a reputable, long-standing firm. They’ve been online since 2008 and they’ve managed to instill trust through a hands-on approach and overall transparency. They’re known for their consistently low pricing, which is an added plus for those of us who are passionate about saving money.

Ally Invest Portfolio Make-Up

In addition to keeping costs low and providing a great customer experience, Ally Invest offers investors a number of features that are unique among online brokers. For example, you can use Ally Invest’s advanced trading platform for free.

Extremely fast trade execution: Ally Invest believes that the best online brokers are ones that facilitate quick trades. The company has worked hard to ensure that its trading platform is easy to use and doesn’t slow down the experience. This goes for both desktop and mobile trading. Fast execution is among the most important features you will want to consider before choosing an online broker. Good execution is a must to keep trading costs low.

Ally Invest has a good reputation when it comes to speed. You can place simple trades in just a couple seconds. But high-performing traders will find that there’s a speed limit, which is about five trades per second compared to a limit of 10 with some of the top online brokers. To place more than five trades per second, however, you’d need to jump up to a higher trading tier. This might be a deal-breaker for some day traders, but for average investors it’s not a significant difference.

Ally Bank

The journey for finding a financial advisor that fits your online stock trading platform is a stressful one. The amount of bad financial advisors is increasing day by day. Fortunately, investing your money in Ally Invest is worth a try.

Ally Invest was formerly known as TradeKing until January 2013. They are operated by Ally Bank, an online only bank that offers interest on checking accounts. After being acquired by the bank in 2012, they decided to shift their focus completely to online stock trading.

Ally Invest offers very low rates for different investment plans and services. Their stock trading platform is equipped with a wide selection of analytical tools that help investors to determine a levels of risk. The best thing about the platform is that it offers high quality financial products and services to cater to both the beginner and experienced traders.


Ally Invest offers you a very good stock trading option to buy stocks online. To be able to do this they have created a deep discount brokerage. A deep discount brokerage essentially is a place where you can buy stocks online at a cheap rate, with low costs and great benefits.


Do you feel that your hands are tied with your stock trading? Are you looking for a company that understands how to handle small account balances? Are you looking for a stock broker that offers affordable trades, quality customer service, and low commissions?

If you are looking for all three of these aspects, Ally Invest is an excellent place to start your search for a stock broker. This online broker offers reduced commissions, good customer service, and many different trading options.

You get free trades with no commission for up to 1,000 trades. The more you trade, the more you save. Also, their mobile app has free live streaming and up to a second quotes for when you’re on the go. Their website allows you to take a look at your trades and place a new trade whenever you want.

Money Market

A money market mutual fund invests in a variety of short-term debt securities. The portfolio usually stays within the same maturity range for the entire duration of the investment. The average maturity of the underlying securities is generally within 30 days, but money market fund holdings usually have a maximum maturity of 270 days. Money market funds are riskier than a bank savings account and government bonds, but they most often provide a higher yield. Because of their short maturity, money market mutual funds are very popular with investors who wish to maintain liquidity in their portfolios. When interest rates rise, fund managers do have some leeway to move around in search of higher yields. In general, though, money market funds are meant to keep your cash out of harm’s way for a short period of time, but it won’t generate much in the way of interest or yield.

Certificates of Deposit (CDs)

Vs. Ally Invest

Certificates of deposits, which can be issued by banks or brokerage firms, are a popular savings vehicles. We can help you compare CDs vs. Ally Invest to figure out which option is better for you. All CDs are a safe way to save money over time, but CDs can vary based on the interest rate that they offer.

CDs work like a savings account where you deposit money for a fixed period and don’t have access to the funds until the end of the term. When you withdraw from the CD, you also need to pay a fee.

You usually have the option to renew your CD. If you renew it, you will continue to earn interest based on the interest rate you initially chose. CDs can be a great option for people who want to earn a consistent rate of interest on their savings.

Investing in CDs through Ally Invest is a great way to save money for your goals, including college, a vacation home, retirement or a wedding. This can be a great alternative to CDs that are offered by your bank. Trading through Ally Invest is extremely low-risk because you are only trading money that you are able to afford to lose.

The rates of returns on CDs traded with Ally Invest are not guaranteed, which means that there is no guarantee the rates will be as high as they are today.

Ally Bank Lending

Ally Bank was founded by brothers Don and Gene Golub in New York. It started as a CIT Bank division until it became its own entity in 2009. It is also a partial successor of GMAC Bank, one of the troubled former assets of the financial institution that almost caused its collapse following the mortgage crisis.

Ally Bank is a subsidiary of Ally Financial Inc. and is a member of the Federal Reserve System. The bank is regulated by the Federal Trade Commission and the Office of the Comptroller of the Currency.

Ally Bank offers all the services that a regular bank offers, including free checking and free savings accounts. On top of these, the bank also offers no-fee investing with its cash-back rewards program. Finally, Ally Bank also offers mobile services, online banking and several other features.

Auto Financing

Can You Understand Ally Invest Terms?

Ally Invest offers peer-to-peer (P2P) interest-bearing accounts and broker loans. It guarantees that the investments you make will remain secure, but if you are not careful you could end up with a huge debt.

Ally Invest accounts are compatible with Equifax, Experian, and Transunion, which makes the application process quite easy. Investors have access to Ally Invest app, which allows them to access their accounts on the iPhone and android. Investors can also use the Ally Invest website to access any account. Customers have shared that the application process was quick and easy to complete.

Ally Invest provides the best value for investors who want a platform to leverage their money. The only drawback is that there are costs associated with the service, but most people find that it is a worthwhile investment.

Ally Invest provides access to exchange traded funds, stocks, corporate bonds, Index funds, municipal bonds, and mutual funds. The company does not require a minimum balance to open an account, and its fees are relatively affordable.

Ally Invest is a great service to investors who hope to invest without paying a lot.

Ally Pre-Owned SmartLease

One of the big advantages of this program is that you can purchase used equipment.

This is a great value for that small or new business owner that needs equipment but is on a tight budget. Let’s say you need phones, computers, printers, furniture, or office supplies for your new business. This can be an excellent way to purchase quality equipment at an affordable price.

I have seen used equipment that is only a couple of months old being traded in on new equipment. Sometimes, the owner will just purchase a new piece of equipment after price shopping. If you purchase equipment through the used smart lease program, get the option of renting the equipment before you buy it. Then, if it doesn’t meet your expectations or needs, return it for a full refund and buy a piece of new equipment.

This program offers a wide range of top of the line, used equipment at very affordable prices.

Pros and Cons of Ally Invest

Almost every day, a new broker announces itself with a ridiculously low commissions. And while these brokers‑like E*Trade‑offer many valuable trading tools and benefits, they come with a hefty price tag.

Although target customers of these brokers are, by and large, affluent investors, they still offer an expensive service that makes investing accessible to a certain segment but not all.

Imagine a broker that offers trading tools and features at the same level or even better than these giants, but at a more affordable price.

Yes, if you’re looking for a new online broker, one of the most promising options is Ally Invest.

The Pros

Ally Invest is an online brokerage firm that offers quality, cost-effective trading without huge fees and commissions. Ally Invest was founded in 2007 as a no-frills trading solution dedicated to offering great prices, better customer service, and unrivaled education at no personal cost to customers.

Ally offers a wide range of trading tools that make it easy to invest in stocks and ETFs at a low cost. The platform is ideal for both beginners and established investors.

Ally Invest Review

Ally Invest can be used for well-known trades like stocks, options, US Treasury bonds, and exchange-traded funds (ETF). The system is suitable for individual investors, large institutions, and professional traders trading online. If you are an active or professional trader, can trade in over 2,200 US stocks, can practice short selling, and can take advantage of credit and debit card holdings, check out Ally Invest.

Ally Invest Versatility: Options and Warrant Selling

Ally Invest is designed for two-legged trades, which means that you can buy and sell actual stocks and ETFs. You can also purchase and sell put and call options, which are derivatives that give you the right to sell a stock or ETF at a specific price on a certain date. Instead of investing in stocks, you can place a bet that a certain price will drop or rise over a specified length of time.

The Cons

It is a commission based investing platform which is suitable for investing in a long-term. There is no inactivity fees and they do not charge for the maintenance of the account and making trades online.

Ally Invest has a good website, but it can use some more additions to it to make it more stable and informative to the investors. The platform is not fully responsive and it does not have the option to download the traded history.

Although the company holds all the securities in multisig vaults, there have been two reports of thefts taking place at the facilities in the year 2016 and 2017 respectively.

The customer service is not so good. It takes more than 24 hours by the customer service to deliver the answers.

It is hard to reach the customer representative and support is available every day of the week form 6:00 AM to 10:00 PM.

How does Ally Invest Compare?

Ally Invest is an online stock trading platform. When compared to traditional brokerages your orders are executed faster and all investors of Ally Invest qualify for a free trade.

It may, of course, be that an investor wants to interact with a live broker instead of an online platform. In this case, the investor might turn to a discount broker or a traditional full-service brokerage.

Ally Invest is often compared to these two other types of brokerages. We’re going to give you an overview of the costs and the services each kind of brokerage offers so you can make the right choice.

Let’s start with a discount broker.

Should YOU Invest with Ally Invest?

If you’ve been waiting for the perfect time to start investing, the wait is over. Now is as good a time as any to jump on board if you haven’t already.

With the recent recession-like market, it never felt so good to invest. In fact,investing in the stock market as one of your retirement tactics has never been more relevant than now. What wasn’t considered healthy to do during those prosperous years now seems like a solid and a reasonable investment strategy.

But how do you get your foot in the door? How do you create a strategy? How do you carry out your investment plan? All of this should be directed to an experienced advisor. But how do you find one?

That’s where investing websites like Ally Invest comes in handy. Ally Invest lets you set up an investing account for free to get a head start in the game. The cool thing about Ally Invest is that it also comes with an experienced professional advisor that will help you create investment strategies. So when you start your journey, you’re not actually alone.